A mobile game is generally a video game which is usually played on a mobile device. The word mobile is usually applied to any handheld electronic device, such as from cell phone, pda, iPod, gaming system, hand held game console, mobile media player, laptop, and so on. Today, one can play his favorite games on cell phones, smart phones and tablets. One of the most popular gaming platforms in the world today is the iPhone and its corresponding app store on the iPhone’s app marketplace. Mobile devices, especially the iPhone, run on the iOS mobile operating system, which has many advantages over other platforms.

The first advantage of iOS is its massive user base. More than 80 percent of the global population has access to iOS devices, according to estimates. This huge user base makes it the most popular gaming platform in the world. Apart from the large user base, another important aspect is that iPhones offer highly advanced gaming capabilities. iPhones have superior graphics, advanced game play, rich in-game navigation and rich in-app usage options – enabling mobile phones to offer truly high quality mobile games.

Apple is a renowned company that prides itself on innovation and creativity. Hence, it came up with innovative marketing strategies like app store and its app store application. These apps help users to easily find the most engaging mobile games. Moreover, they also help in popularizing these apps to make them available through multiple applications and marketing campaigns in different areas. The success of these marketing campaigns is reflected in the enormous increase in sales of iPhone apps.

Secondly, the iPhone allows the use of third-party advertising in its app. This feature of the iPhone enables the developer to create customized content and app experiences tailored for the user, based on his preferences. This kind of advertising is known as “rewarded ads” or “incentivized ads”. In other words, advertisers are able to use highly sophisticated technologies to deliver highly personalized advertisements to their users that play right into their real-world experiences and make users feel that they are part of the content.

Thirdly, there is another way of getting more traffic to your mobile games. It’s the viral kind! Viral marketing is all about creating small news-based campaigns that spread like wildfire. For example, if you have created an engaging and charming app for kids, then you can send the download links of your app to various networking sites and social media groups that are used by kids. By doing so, you will definitely get more downloads.

The fourth way of tapping into the huge mobile games market is by leveraging the influence of popular mobile game developers. Several mobile game developers create hit games that go on to sell millions of copies each month. With these kinds of game developers on your side, you can rest assure that your app will be a huge hit. However, since most mobile game genres sell differently, niche gaming may be a better option for you. With so many mobile games to choose from, you have no reason not to make your app as popular as possible.