Gamers are people who play games, whether video games or board or card games. They can be individuals who spend time playing with friends, or a group of gamers that interacts in an online gaming environment such as a chat room, forum, Facebook page or game community. Many gamers also connect with each other in real life, either through gaming conventions or local meetups. The gaming community can be a positive social network that can provide an outlet for a person’s creativity or stress management needs.
A gamer is a proactive hobbyist who plays interactive games, often for long periods of time, in order to compete and win. In addition to being a form of entertainment, gaming has been shown to improve hand-eye coordination and short-term memory. It can also develop quick decision-making skills, which are useful in areas of work where fast decisions are crucial such as on the battlefield or in a hospital.
Some gamers are known as e-sports athletes, which means they compete in video game tournaments and make money from the prize pools or sponsorships. Other gamers are known as streamers, which refers to people who create videos of themselves playing games on sites such as YouTube or Twitch, and then earn money from the ad revenue generated by their viewers. This trend toward gamers being able to live off their video game skills is one of the reasons why it is important for marketers to understand this group of consumers.
Several studies have shown that gaming does not cause antisocial behavior in children and adolescents. In fact, it can help them build social skills because some of the most popular games now encourage players to cooperate with other gamers and communicate with them through text or voice chat. This is a far cry from the stereotypical picture of the shy and isolated person who spends most of his or her time alone in front of a video screen.
In terms of gender, a few studies have shown that 48% of gamers are women in the United States. This is a significant increase from previous decades when most gamers were men, but the numbers are still lower globally.
When describing a gaming experience, using descriptive words can help to create the right atmosphere for the reader. For example, a gripping basketball game is more exciting to read about than a boring game that does not have much drama or tension. A gripping game can include many surprise moves or may be so close in score that either team could win.
A gamer’s personality can determine which games he or she enjoys, and it is important for marketers to understand what types of games appeal to specific gamers so that they can target them effectively with advertising campaigns. Some of the most popular video games include action, role-playing and strategy games. A good way to identify a gamer is by his or her gaming preferences, which can be determined by taking a personality test designed by gaming expert Richard Bartle. The test is based on Bartle’s Taxonomy of Games, which classifies gamers as Achievers, Explorers, Socializers and Killers. However, further studies have shown that a person’s tendencies can change with different games, so some gamers can fall into more than one category (e.g., Achiever-Killer or Socializer-Achiever).