A gamer is a person who plays interactive games, usually video games, but can also include board games, card games and tabletop role-playing games. Generally gamers consider themselves to be part of a gaming community and spend a significant amount of time engaging with the hobby.

It’s common for gaming media, industry analysts and academics to divide gamers into broad behavioral categories, often separated by their level of dedication to gaming or primary type of game played. These categories are sometimes called gaming personas, and the best-known is Bartle’s gamer taxonomy.

There are many different ways to categorize gamers, and it’s important for marketers to understand that any one individual can fit into several categories at once. Some gamers are impulsive and more focused on the immediate gratification provided by gaming, while others seek more socializing and role-playing opportunities. Ultimately, anyone who is interested in gaming is a potential gamer.

This is a highly competitive group of players who love to compete and establish themselves as top gamers in their chosen games. These gamers are more likely to be seen standing in line for midnight releases of new consoles, or pre-ordering the newest controller models. They enjoy a variety of gaming genres, but tend to gravitate toward shooters and MMOs.

These are gamers who have a deep appreciation for the story and character development in their favorite video games. These gamers look for games that provide well-rounded gameplay experiences by combining narrative, puzzle and combat elements into a seamless whole. They also value the rich worlds and characters that many games present, and will often take the time to explore every inch of a map or level.

The last persona is the most broad of all gaming personas, and it can encompass a wide range of personalities. This group is mostly made up of “Time Fillers,” who play quickie games on their smartphones to pass the time while commuting or waiting for an appointment. They tend to spend a lot on these games, but won’t spend much time watching content or purchasing hardware.

Regardless of their specific gaming interests, all gamers will benefit from the kind of attention to detail that our game design services can provide. Whether your game is about crafting and hunting or fighting and exploring, our team of professional writers can create unique and captivating game descriptions that will help to capture the hearts of gamers around the world. We have years of experience writing for gamers, and we can help your game stand out from the crowd! Contact us today to get started. Our team of professional writers can also help you with your translation and localization needs. We have years of experience working with global clients, and we can help your game reach the people who need to see it. Get in touch with our friendly team today to learn more about our services and how we can help you bring your game to a wider audience.