Four Personas of Gamers
Video games have grown incredibly sophisticated and immersive, with impressive graphics and physics engines. They provide the power for players to create their own worlds and take on a role. Gamers often find a sense of meaning and purpose in their gaming, whether it be to complete a mission, level up, or help a friend. For some, gaming can even be a form of self-expression and a way to explore their own interests. However, for some people, gaming can become addictive and negatively impact their lives and relationships.
Often, gamers are stigmatized by those who don’t understand their hobby. Some people have even called gamers toxic, which has lead to many gamers feeling isolated in their community. People who play video games, board games, or any other type of game can be considered gamers and can fit into one of four personas based on their gaming habits and motivations.
The Ultimate Gamer and Enthusiast personas tend to be the most active gamers, spending the most money on hardware, streaming content, and researching the gaming industry. They lean heavily toward single-player games and prefer immersive virtual experiences with a high production value. They are motivated to play by the desire for accomplishment and achievement in video games, and have high levels of impulsivity and self-esteem.
Competitive video games get a lot of attention because they can be played professionally. These gamers work hard on their hand-eye coordination and fast reflexes to improve their skills over time. They may have dreams of playing for eSports teams like Evil Geniuses or TSM.
This is the second largest persona, representing 23% of all gamers. This group tends to be more interested in free-to-play games and subscription services than the other two personas. They spend a lot of time on quickie games such as Candy Crush, and will often play during their commute or while waiting for an appointment. They are more likely to play with friends than with family members, and aren’t as concerned about socializing or escaping their real life.
Gamers who fall into this category are more than just players — they’re creators, artists, and designers. They’re also problem solvers, planners, and risk-takers. They’re able to quickly analyze their possible choices in a stressful situation and make the best decision in a split second. In a business environment, these strategic risk-takers can help a company go to new places that others might not be able to reach.
When people get too obsessed with gaming, they can start to neglect other aspects of their lives. The first thing to suffer is usually their relationships with friends and family, but in some cases, it can even affect their romantic relationships. It’s important for people to know their limits and keep an eye on how much they’re spending on gaming so that they don’t lose sight of the bigger picture. Ultimately, healthy and meaningful relationships are worth the effort. Just as Michael Jordan worked countless hours on his basketball skills, it’s important for gamers to put in the time and effort in their own relationships as well.