
Gamers – Who Are They?
Video games are a popular pastime for many people of all ages. In fact, gaming is now a more popular leisure activity than reading a book or watching TV. In the US alone, over half of all adults play video games. While there is much debate about whether video games promote social skills or not, the majority of gamers believe that they do. However, the term ‘gamer’ is widely misinterpreted. When most people think of a gamer, they picture a male in his 20s sitting in a dark room with a bowl of Doritos. However, this is a highly inaccurate stereotype. In fact, the gaming community is a diverse and inclusive group of individuals. The average gamer is 31 years old, and women are now just as likely to play as men.
While there is no universal definition for the word ‘gamer,’ it generally refers to someone who plays video games regularly and competitively. This may include people who compete in professional gaming events, or those who participate in online gaming tournaments. The term can also be used to describe people who frequent gaming websites or conventions.
Several studies have tried to categorize gamers into different types. Some have separated them by level of dedication to gaming, others by primary type of game played, and others by a combination of these factors. One of the most well-known gamer taxonomies is Bartle’s gamer character type model. This identifies four categories of gamers: Achievers, Explorers, Escapers and Socializers.
Achievers are primarily motivated by accomplishment and escapism. They are driven to collect all rewards, earn high levels of success, and complete all objectives within a game. These gamers are also inquisitive and enjoy exploring the game world and uncovering hidden elements.
Escapers engage in immersive gameplay as a way of escaping negative moods. They often suffer from an underlying mental health condition or traumatic life event, and use gaming as a form of therapy. These gamers often have low self-esteem and feel compelled to game in order to fill gaps in their identity.
Socializers are primarily motivated by social interaction and collaboration. They prefer games that allow them to interact with other players, and are more apt to join gaming communities. They are also more receptive to advertising and marketing messages.
Escapers and Socializers are both highly impulsive, meaning that they tend to overindulge in gaming and struggle with impulse control. They are also very competitive, and are willing to put a lot of time and effort into their gaming. This means that they are more likely to seek out high-end hardware and to promote brands in exchange for status. They are also more likely to listen to heavy metal music, as it helps them focus on their gaming. These traits make them ideal candidates for gaming competitions and professional sponsorships. In addition, they are more likely to seek out products that will help them improve their gaming experience. For example, a good gaming mouse can help them to achieve higher frame rates and accuracy.